GGF Insights is the Good Growth Foundation’s public attitudes research consultancy service. We deliver independent quantitative and qualitative research that shapes strategy, defines the argument and changes minds.
Our Latest Headline Voting Intention
Next Omnibus Deadline: 26th February 2025
About Us
We are a team of researchers and campaigners. We know how to align policy, narrative and public opinion to build arguments that win support — in Westminster and across the country.
Polling, policy expertise and political judgement are integrated directly into our service. Research is designed to influence outcomes, not just measure them — focusing on priorities, persuasion and the trade-offs that inform real decisions.
The Good Growth Foundation is a member of the British Polling Council (BPC) and abides by its rules. All research is supervised by a member of the Market Research Society (MRS).
To discuss how GGF Insights can support your work, please get in touch using the contact details below.
What We Offer
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At least once a fortnight, we conduct nationally and politically representative polling of 2,000 GB adults. Clients can include ad-hoc questions, with results delivered quickly and clearly.
Omnibus polling is pay-per-question, with no entry fee or minimum question limit. Deliverables include full data tables and a concise key findings summary. Bespoke reporting options — from slide decks to in-depth analysis and interactive data visualisation — are available on request.
Questions are signed off by end of day Thursday, Fieldwork runs Friday to Monday, with results delivered by end of day Tuesday.
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When you need deeper insight, tighter targeting or delivery to a specific timetable, our bespoke polling provides research built around your objectives.
Alongside nationally representative polling, we design and deliver research with custom audiences, including hard-to-reach or highly specific groups.
We work closely with you to identify the right methodology and sample for your goals, ensuring results are robust, representative and ready to inform decisions.
Bespoke nationally representative surveys can be delivered rapidly.
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We can survey business leaders, employees and sector specialists to understand what they think about government policy and how it affects their organisations. Our samples can also represent business opinion as a whole, reflecting different sectors, company sizes, and levels of seniority.
The result is a straightforward picture of how businesses view issues like regulation, economic reform and industrial strategy, and how those views influence decisions on investment, hiring, and growth.
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Through focus groups and in depth interviews, we deliver bespoke qualitative research tailored to each project and led by experienced researchers.
We explore language, emotion and underlying motivations — testing messages and ideas in real time. Findings are distilled into clear, actionable insights.
Our Approach
We ensure the right voices are in the room. We take a rigorous approach to recruitment, carefully selecting participants based on a wide range of criteria, including demographics, attitudes, constituency type and voting behaviour.
Mixed Methods
Qualitative research is powerful on its own — but combined with quantitative insight, it provides a more complete picture. Together, these methods offer the strongest foundation for developing and testing narrative, strategy and policy.
Get in Touch
Fill out the form to let us know how we can help you design the research you need.
GGF Insights is a public attitudes research consultancy service offered on a commercial basis by the Good Growth Foundation. The Good Growth Foundation does not accept funds for the production of policy research and takes an independent position on policy and campaigns. Engagement with GGF Insights does not constitute an endorsement by the Good Growth Foundation.
